Essay Instructions: Sushi Restaurant
Assignment:
You will be opening an upscale to fine dining, full-service restaurant in the immediate future. The purpose of this assignment is to permit you to fully describe this operation, integrating and applying principles of foodservice management learned in this course.
Required:
Property layout and decor (font-of-the-house only)
Describe the layout and décor of your restaurant in sufficient detail for the reader to get a total impression of what the guest would see and experience from when he/she walks in the door, orders a drink at the bar, to when he/she sits at the dining table. T6his description should include:
• Basic layout of the room
• Layout of the bar and reception areas
• Types of furniture
• Type of china, flatware, and glassware including color of items, patterns, styles, etc.
• Any special types of service equipment needed, i.e., gueridons, buffet equipment, side stands, etc.
• Table layout and center piece settings
• Lighting
• Floor and wall coverings
• Uniforms for the front-of-the-house employees
• How you determined the layout and décor. Why do you think it is appropriate for your restaurant? How does it compliment the basic management and marketing philosophies of your establishment?
Discussion of concept and operations (four typed pages, minimum)
Suggested topics for discussion:
• What concept or theme have you adopted (and why)? How will the theme be communicated to customers (beyond menu offerings) and incorporated throughout the design of the operation?
• Who is your clientele? (Target market and customer demographic information: age, economic status, sex, occupation, couples/singles/families, business groups, etc.)
• Where will you be located? (Downtown, suburban, airport, independent property, office building/business park, shopping mall, etc.) Why was this location chosen for your operation?
• How many seats will your restaurant have (be sure to show them in your floor plan/layout) and how many times do you plan to turn these seats during the dinner hour?
• What is the basic décor of the restaurant? (Color scheme, type/style of furniture, tables, chairs, etc.? Linen, china, flatware, glassware? Table layouts and center settings? Floor and wall coverings? Style of lighting and music, if any?
• What type/style of service do you plan to offer?
• What is your marketing/advertising strategy? How will people know where you are and what to expect once they find you?