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Essay Instructions: Small-Business Marketing Strategy


Write a five (5) page paper that lays out a marketing strategy for a small business seeking to attain its first government contract. The proposal should include the following: 1.Describe the small business and what it does (you can be as creative as you like here).
2.Select three (3) electronic marketing resources (from Chapter 8) and explain why these would the most useful to your marketing efforts.
3.Explain which electronic marketing resource would be least useful to your efforts and explain why.
4.Evaluate which support program or services would be most useful to your efforts and explain why.
5.Use at least three (3) quality academic resources in this assignment. Note: Wikipedia and other Websites do not qualify as academic resources.
Your assignment must follow these formatting requirements: ?Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; references must follow APA or school-specific format. Check with your professor for any additional instructions.
?Include a reference page which is not included in the required page length.

The specific course learning outcomes associated with this assignment are: ?Analyze the subcontracting opportunities and the Department of Defense Mentor-Prot?g? Program.
?Examine the Federal Supply Schedule program.
?Assess the different marketing methods used to market to the federal government.
?Compare the support programs available to small-business contractors.
?Use technology and information resources to research issues in contract administration and management.
?Write clearly and concisely about contract administration and management using proper writing mechanics.

Essay Instructions: Small-Business Marketing Strategy

lay out a marketing strategy for a small business seeking to attain its first government contract. The proposal should include the following:

1.Describe the small business and what it does (you can be as creative as you like here).

2.Select three (3) electronic marketing resources (from Chapter 8) and explain why these would the most useful to your marketing efforts.

Small Business Administration ? www.sba.gov/local resources/index.html
FedBizOps ? www.fedbizopps.gov
Federal Register ? www.gpoaccess.gov/fr/index.html

3.Explain which electronic marketing resource would be least useful to your efforts and explain why.

Federal Procurement Data System ? www.fpds.gov

4.Evaluate which support program or services would be most useful to your efforts and explain why.

TECH-NET ? http://tech-net.sba.gov

5.Use at least three (3) quality academic resources in this assignment. Note: Wikipedia and other Websites do not qualify as academic resources.

Your assignment must follow these formatting requirements: ?Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; references must follow APA or school-specific format. Check with your professor for any additional instructions.
?Include a cover page containing the title of the assignment, the student?s name, the professor?s name, the course title, and the date. The cover page and the reference page are not included in the required page length.
The specific course learning outcomes associated with this assignment are: ?Analyze the subcontracting opportunities and the Department of Defense Mentor-Prot?g? Program.
?Examine the Federal Supply Schedule program.
?Assess the different marketing methods used to market to the federal government.
?Compare the support programs available to small-business contractors.
?Use technology and information resources to research issues in contract administration and management.
?Write clearly and concisely about contract administration and management using proper writing mechanics.

Essay Instructions: Small-Business Opportunities
You are the owner / CEO of a small business that provides a service. You are ready to expand your business by competing for Navy contracts at the base, which is located a few miles away.
Write a three (3) page paper in which you:
1.Determine how the federal government encourages small businesses and how passing of ? The Historical Underutilized Business Zone (HUBZone) Act, 15 U.S.C. 631 of 1997, increases the chances of landing a government contract.
2.Determine how SmartPay and similar programs in electronic contracting will assist the small-business owner in obtaining more contracts.
3.Use at least two (3) quality resources in this assignment. Note: Wikipedia and similar Websites do not qualify as quality resources.
Your assignment must follow these formatting requirements:
?Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
?Include a cover page containing the title of the assignment, the student?s name, the professor?s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.
The specific course learning outcomes associated with this assignment are:
?Describe the nature of government contracting, including authority, responsibilities, and legal considerations.
?Explain the government acquisition process using sealed bidding, negotiations, and alternative contracting methods.
?Use technology and information resources to research issues in federal acquisition and contract management.
?Write clearly and concisely about federal acquisition and contract management using proper writing mechanics.

Essay Instructions: Small and Medium Size Businesses in the United Arab Emirates.
Trace history, customer service, CRM and satisfaction issue / problems. Discuss trend and needs of SME?s, why they are important. (or any other provided information)
I wrote the introduction and definition.