Interestingly, Nagel identified these selves based on "because" and "in order to" motivations, which actually translate to two different selves or images: the present self or image of the individual ("because"), and the future self or image -- what the individual aspires/wants to be ("in order to") (243-4). From this typology, it becomes clear that phenomenology uncovered these two selves, which led to the author's understanding that purchase decision-making is influenced by advertising based on how relevant or close the images presented in the ad are to the individual's present and future (aspired) selves.

The social construction of reality based on the qualitative method of phenomenology is just as helpful in the medical field, specifically, occupational therapy. Technically defined, occupational therapy is (WFOT, 2004):

A profession concerned with promoting health and well being through occupation. The primary goal of occupational therapy is to enable people to participate in the activities...
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