Social Innovation Workplace

The role that social innovation plays in the global marketplace

It is clear that online marketing is becoming popular in all global corporations. Just as most things in life have shown significant progress, companies such as Wal-Mart and Apple are seeking for convenience. Wal-Mart and Apple have taken note of this and are offering online marketing and display of products. While marketers have an option of making sales through online-based infrastructures such YouTube, Facebook, and Twitter, they have a wide range of variety in the market place. This makes us wonder about the pros and cons of online media (Roberts, 2007).

Marketers with busy schedules throughout the day are able to continue with their sales and marketing efforts through online strategies. Here, customers are potential customers can log onto such as Facebook and Twitter at their convenient time and bump into adverts selling products and services. Regular...
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