He must instead keep aware of the accepted verbal and nonverbal communication gestures of other cultures. He should break out of the habit of preferring or revering his own verbal and non-verbal communication over those of others. Cultural relativism views all cultural practices as good. But unlike cultural relativism, effective intercultural communication does not state that al cultural practices as good. Rather the effective intercultural communicator exerts efforts to develop an intercultural consciousness and understand those of other cultures. This is to improve communication and thus increase understanding among all the members (Brown).

Simplifying the situation will also improve intercultural communication, internally and externally (Brown 2010). Visualizing culture as a community in general will lead members to discover ways of communicating among themselves and with customers and clients more effectively. Understanding separate communities and communicating with them in acceptable ways or in ways they will appreciate is the right approach....
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