McDonald's the largest fast-food chain across the globe. This is through spanning of approximately 30,000 restaurants across the globe with the aim of maximizing its revenues and profits at the end of the financial year. McDonald's Organization aims at being the customers' favourite place and way to eat and drink as its mission to meet the needs and preferences of its consumers. The pattern of internationalisation of McDonald's Company proves to be similar in the countries of operation because of the tendency of the organization to establish contracts of areas of development with local businesspersons.

How does international business achieve its internationalisation objectives in the contemporary context?

Brief overview of the organisation and its mission/objectives related to international business

McDonalds Company is one of the most effective and explosive business entities across the 21st century (Company Spotlight, 2005). The organization focuses on the provision of quality products and services to...
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