CONSUMER PSYCHOLOGY & MARKETING COMMUNICATIONS

Consumer Psychology

The three articles of focus for this paper come from reputable sources. One article comes from the International Honor Society in Psychology, from The Economist, and from a leading academic at the University of Southern California. Each article has insight into the nature of consumer psychology and its relationship to marketing communications, as they are distinct, yet closely related. As may be immediately inferred, consumer psychology consists of a constellation of psychological subtopics and concepts with respect to all aspects of consumer behavior. Consumers are people who purchase products. Consumer behavior is a complex and dynamic area which is of great concern and relevance to many professionals across fields, psychology notwithstanding. Consumer psychology on a very basic level is the study of relations between consumers and what they consume. Products are purchased and used. Consumer psychology studies patterns and processes in product and...
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