Jextra Neighborhood Stores in Malaysia:
Jextra stores in Malaysia is a large Asia retailer based in Hong Kong and owned by SIM Lim Holdings, which is a large publicly traded industrial group. In addition to operating supermarkets, convenience stores, and hypermarkets, Jextra stores also operated stores in various countries like Philippines, Malaysia, Singapore, China, Thailand, Hong Kong, and Viet Nam. Following its entry to the Malaysia market in 2005, Jextra mainly operated using the name Neighborhood Markets, which has been characterized by rapid achievement of breakeven. The company's operations in Malaysia are headed by Tom Chong, the country manager from Hong Kong. At a time when Jextra was doing well in its Malaysian operations and actively seeking to expand, the management team identified a possible site in Klang for a new Neighborhood Market. However, the country manager was faced with two major dilemmas with the first one involving the offer...
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