Fresh Foods Supermarkets:

Fresh Foods Supermarket is a chain of grocery store that was initiated about two decades ago in the Southeast of the United States. Since its inception, this chain of grocery stores has continued to grow forcing the firm to adapt new expansion strategies. The strategies have enabled Fresh Foods Supermarkets to open new stores in various areas including Maryland, New York, and New Jersey. While the company has been currently unable to reach the northern New England States, its management has decided to focus on the Southwest because of the population growth in this region. As part of its initiative to expand to Arizona, the company has asked the manager of its stores in Atlanta to relocate to this region. This has provided a new frontier for Fresh Foods Supermarket that seeks to include diversity initiatives into its corporate culture.

History, Corporate Structure, and Growth of Fresh...
[ View Full Essay]