Growth Strategies and Handling a Downsizing:

As a seasoned marketing veteran, Mr. Terry Wilson has decided to examine growth options for an importer of Italian furniture known as Tuscan Treasures. This imitative by Mr. Terry Wilson has largely been fueled by the recent decline in profits for the company. As part of his examination, Mr. Wilson seeks to identify the possible causes of the decline and whether downsizing or expansion could be the most suitable measure to improve the situation.

Possible Growth Strategies:

If Mr. Wilson and Tuscan Treasures choose to either downsize or expand the business, some of the possible growth strategies would include:

Evaluation of the Core Business:

As one of the customer-focused growth strategies, the evaluation of the overall performance of the core business involves analyzing and benchmarking profitability, revenue growth rate, and the company's reputation with the most important customers (Liabotis, 2007). The evaluation of the...
[ View Full Essay]