The analysis of the weaknesses and threats are based on an analysis of the companies' filings with the Securities and Exchange Commission (SEC), specifically their annual reports, 10Qs and periodic filings of business activity.

Table 2: While Foods SWOT Analysis

Strengths:

Continued revenue growth despite a challenging economy

Well-executed growth strategy domestically in the U.S. And globally

Strong growth in brand equity and value as a trusted advisor in organic foods

Strength in acquiring and integrating companies into their overall business model

Weaknesses:

Slow Global Growth

Global Strategies Slow To React to Market Conditions

Difficulty managing retail costs globally

Lagging the industry in overall performance on a sales and profit-per-employee basis

Opportunities:

Continued growth in demand for organic products

Growth prospects look very positive in the UK

Continued acceptance of private label organic products

Celebrity chefs and celebrities increasingly endorsing organic food

Higher levels of concern and focus on health...
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