In order to make the company successful and create a good image, Immelt had to do some rebuilding. He first had to rebalance the company's portfolio which included investing in media companies in order to be positioned for the digital future. Next, he wanted to place a high priority on servicing the customers through hiring a strong marketing team familiar with customer needs. He knew he had create new processes within the company and began adding platforms such as bioscience and film/DVD to the company. They also expanded into the Hispanic television arena by revamping Telemundo and helping the ailing television station become profitable.

Immelt also did many other things to diversify and increase the profit margin of GE. With the company being as such a large, global conglomerate it is sometimes difficult to outperform in the market, but Immelt proved that this could be done. Under Welch's leadership, the...
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