Careful, well-considered, and disciplined application of knowledge gained from experience, observation, and study can combine to create optimal conditions for success, in war and in business.

Further, according to Sun Tzu, commitment to remaining focused on one's strategic objectives is also very important. Toward that end, attention from those strategic objectives should not be dissipated.

One should therefore avoid petty distractions from the goals and tasks at hand, or building unnecessary complexities into one's strategic tactics and operations. However, it is also important, according to Sun Tzu, to match suitability of one's strategies and tactics to the environment and atmosphere (i.e., market conditions) within which one operates. One must try to understand, and to guard against any inherent disadvantages (and there generally always are some of these) contained within every positive competitive situation. In business, an example of this might be that of a company that becomes successful enough to...
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