Team Norms," author Karten (2003) discussed the importance of social norms in improving performance in teams within a business organization. Technically, Karten defined it as a concept "that concern(s) how team members will interact, communicate, and conduct themselves as members of the team" (par. 1). Moreover, team norms are reinforced primarily in groups with specific characteristics, such as those who are known to have high perceived social cohesion and performance within the team or group (Patterson, 2005:482). It is in these conditions that team norms are introduced, promoted, and instilled in team members.

The development and establishment of team norms are not just dependent on group characteristics, but also on the value system established within the team. This system puts value to specific beliefs determined within the team, and each member's perceived value for each belief would then determine the development of this belief to a shared belief or norm....
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