Porter Forces

It is a fact that many of the South American continent's governments (such as Venezuela) are antithetical to a free market. Porter's Five Forces are based upon a model of pure competition. The one country that is closest to this model is Brazil. Therefore, the entry point for this author's marketing strategy must be Brazil. This is the best way to cut through the knot of government. By using Brazil as an entry point, entry can they be gotten to the closed markets that Brazil has relations with (World Bank 2010).

The Five Porter Forces:

By lessening the power of governments to intervene in the economy, we will increase the power of the supplier which is us. The lack of government backed companies in the market will prevent backward integration and reverse engineering of our products because of our advantages of economy of scale. This will increase the...
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