Moral ratings of each picture in the pair were given on a seven point Likert scale, and the five highest and five lowest rated photos were retained and paired with control photos for the second phase of the study. The second population of 111 subjects (35 males and 76 females) in this second phase were asked which person in each paid of pictures they would prefer to share a toothbrush with, with a simple recording of preference making up the raw data. These two data sets were then compared and analyzed using basic statistical techniques (t-tests) to determine the level of correlation, if any, that existed between the results of the two independent populations.

Results

The mean moral rating for the top five rated pictures was 5.7780 with a standard deviation of .83237, and for those lowest rated was 3.9101, standard deviation .92796. With a t-score of 18.15, there is...
[ View Full Essay]