WHY WAS IT A SMART Management MOVE?

There are several reasons that this commitment and plan provided a smart management move on the part of the organization.

One of the first things the HMO did once the plan was announced was to begin challenging other health care foundations and organizations to provide similar services to their communities. Kaiser is large enough that it can provide a $100 million plan to the public however, many of its competitors cannot which provided the opportunity for Kaiser to appear to be more generous and community minded than its competitors as they failed to meet the challenge (Announced, 1997).

The HMO was able to parlay the move into a public relations gold mine with many speeches and announcements surrounding the announcement to move forward with the plan.

California needs a healthy, productive, well-educated workforce for the 21st century, but millions of children and youth...
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