However, there are certain aspects regarding quality that the company can improve. The objective of Costco is to improve quality of products and services while reducing their price. This is a difficult objective to reach, given the fact that high quality is usually attributed to higher prices.

Therefore, Costco understands that it must work on technological aspects in order to improve the quality of its process and maintaining its cost effectiveness. In other words, the company invests in technological developments that allow Costco to continuously improve the company's efficiency and productivity. These technological developments are also intended to improve the work conditions of employees, which leads to improved performance. In addition to this, technological developments reduce the risks and errors within the company's processes (Daft & Marcic, 2008).

Another aspect of great importance to the company that requires quality improvement is represented by Costco's supply chain management. The retailing activity...
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