Such changes that influence the automotive industry bring a series of opportunities that the company could exploit. Therefore, the company should focus on Asian markets, where Daimler Chrysler's position on the market can be improved. China is one of the growing markets that the company should address in a more aggressive manner. Certain Chinese polls and surveys place Jeep in the top 5 most preferred American brands (Highfill et al., 2004).

One of the threats that are likely to affect Daimler Chrysler is represented by the instable alliance between the company and Mitsubishi. This situation and Mitsubishi's current evolution have damaged Daimler Chrysler's condition, revealing the company's vulnerability. If this situation persists, the company could be severely affected in the future, and it is quite likely to be outrun by lower positioned companies in terms of sales.

Another threat consists in Daimler Chrysler's decision to invest in the hydrogen fuel...
[ View Full Essay]