5 million

2004 = $6.5 million

2005 = $7.6 million

2006 = $9.7 million

Should watch Jamesallen.com whose offer and features very closely match Blue Nile

Key Success Factors for online diamond and fine jewelry

1. Accurate product descriptions and certifications

Selling online eliminates the opportunity to have physical engagement with the jewelry. Accurate descriptions and third party certifications build confidence for the buyer that the items they purchase are genuine.

2. Easy to use website

Given the large number of products sold on the jewelry sites, the website must have sophisticated search capabilities. If customization is an option, a tool to see multiple combination at one time would be allow the customer to compare different combinations.

3. Reliable suppliers

Online retailers must have suppliers they can count on to deliver supplies within 24 hours. Given the nature of the products, the suppliers must provide adequate protective package for shipping....
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