Communication during tough times becomes an
important factor, along with keeping employees happy. Communication can
also help in changing a company's culture. One expert writes, "Every
company has a distinct culture as well as its own idiosyncrasies. Some
idiosyncrasies enhance performance while others breed dysfunction" (Haper,
2009, pg. 46). Haper states that the dysfunctional cultures portrayed in
Dilbert comic strips or in television shows like The Office are far too
common in many companies. He writes, "numerous factors contribute to poor
corporate cultures, but with awareness and a strategy for improvement, they
can be removed" (pg. 46). Haper believes that the key ingredient to a
successful corporate culture is the commitment level of the employees.
Haper said, "If the people are not committed, then nothing else can make up
for a dysfunctional culture" (pg. 47).
The question then becomes, how to get the employees committed when
faced with the uncertainty...
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