Online vs. Traditional Shopping

The tremendous growth of the Internet over the past decade has given a significant boost to e-commerce and made online shopping a part of every-day experience of many people. However, since online shopping is still a relatively new phenomenon, and has its advantages as well as disadvantages, it has not yet realized its full potential. In this paper, I shall compare and contrast online and traditional retail shopping; look at some of the reasons that drives consumers to shop online and discuss which shopping experience is more satisfying.

The Advantages

Online shopping provides the convenience of shopping from the comfort of one's home 24 hours a day, 7 days a week -- since online stores never close. It enables a customer to avoid braving the weather, the hassles of navigating traffic or trying to find parking places -- common requirements of traditional retail shopping.

Online shopping...
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