Health and Wellness Foods & Beverages

Increase in health consciousness:

Studies on health consciousness among Americans have been carried out on the telephone by Peter D. Hart Research Associates on the telephone among a representative sample of 1,018 "Less Active" American adults more than 18 years old. The definition of less active was taken as being people who exercised vigorously less than twice a week. The summary of the study stated that 43% of the total adult population is less active while 57% belong to the more active section. The study was conducted among all Americans on behalf of the President's Council on Physical Fitness and Sports and the collaborator was the Sporting Goods Manufacturers Association.

The study showed that some groups of the population like women and lower-income Americans have more than their representative shares of population in the Less Active group. The other interesting factor is that the...
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