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Essay Instructions: Microeconomics - Market Structure
Please use Service Master Pro as the reference firm for this assignment. Link to company's website is: http://www.servicemaster.com/

Some firms have a large share of the market while others are just starting. A firm can often create a brand name which gives them market power. Market power is defined as the ability to raise process without losing all demand. Since you are analyzing franchise firms, we can conclude that the a brand name is somewhat established. Write a 2-3 page paper about the following issues:

1. What type of market do you think your franchise (Service Master Pro) operates (perfectly competitive, monopoly, monopolistically competitive, oligopoly)? What are the specific characteristics that make it this type of firm?

2. What type of competition does your firm face? Who are some competitors? (even if you said your firm is a monopoly, think of some substitutes)

3. How do you think your firm can increase its market power?

Assignment Expectations:

Use concepts from the modular background readings as well as any good quality resources you can find from the cyberlibrary or other internet search engines. Please be sure to cite all sources within the text and a reference list at the end of the paper.

Length: 2-3 pages

The following items will be assessed in particular:

Your ability to understand an application of imperfect competition.

Some in-text references to the modular background readings. Links are provided below.

The essay should address each element of the assignment. Remember to support your answers with solid references.

Modular background reading:
Rittenberg L. and T. Tregarthen (2009).C hapter 9: Competitive Markets for Goods and Services. Section 1 only click here Principles of Microeconomics. FlatworldKnowledge.com. Retrieved May 17, 2010 from http://www.flatworldknowledge.com/pub/1.0/principles-microeconomics#web-0

Rittenberg L. and T. Tregarthen (2009). Chapter 10: Monopoly. Section 1 only: click here Principles of Microeconomics. FlatworldKnowledge.com. Retrieved May 17, 2010 from http://www.flatworldknowledge.com/pub/1.0/principles-microeconomics#web-0

Rittenberg L. and T. Tregarthen (2009). Chapter 11: The World of Imperfect Competition. Sections 1 and 2 only: click here Principles of Microeconomics. FlatworldKnowledge.com. Retrieved May 17, 2010. from http://www.flatworldknowledge.com/pub/1.0/principles-microeconomics#web-0

Essay Instructions: Microeconomics
Please use Service Master Pro as the company to research for this paper. Link to the company's website follows: http://www.servicemaster.com/

We are in a global economy. Many of the things you use daily are probably not made domestically. Let's take a closer look at Service Master Pro's position in the world. Write a 2-3 page paper on the following issues:

1. Does your franchise operate internationally? If so, what countries does it operate? What are the possibilities of further expansion? If your firm does not have international locations, what are some countries that you think would benefit from your good or service? How would you market the product?

2. What are some challenges a U.S. based firm may have when setting up in another country?

3. Think about the type of firm you chose (Service Master Pro). Do you think it would benefit from outsourcing? If you chose a firm in which outsourcing is not feasible, you can still discuss the advantages (or disadvantages) of outsourcing.

Use concepts from the modular background readings as well as any good quality resources you can find from the cyberlibrary or other internet search engines. Please be sure to cite all sources within the text and a reference list at the end of the paper.

Background reading sources:

Hey, John D. I Teach Economics, Not Algebra and Calculus website. University of York. JEE selection. Retrieved May 17, 2010 from: http://www-users.york.ac.uk/~jdh1/JEE/fig7.htm

Rittenberg Libby and T. Tregarthen. (2009). Chapter 2: Confronting Scarcity: Choices in Production. Sections 1-4 Principles of Microeconomics. FlatworldKnowledge.com. Retrieved May 17, 2010 from: http://www.flatworldknowledge.com/pub/1.0/principles-microeconomics#web-0

Length: 2-3 pages

The following items will be assessed in particular:
1 - ability to explain how different economies vary in production.
2 - Some in-text references to the modular background readings (APA formatting not required).

Essay Instructions: Microeconomics is considered to be the study of scarce resources. Here, consumers (both individuals and organizations) must make allocation decisions. These three basic trade-offs include which goods/services are to be produced, how to produce them, and who gets them. Briefly explain the three trade-offs within a specific good/service within your local area.

Essay Instructions: Microeconomics

Differentiating Between Market Structures in an Organization of Your Choice

You will apply important microeconomics concepts toward the competitive strategies of an organization that operates in an industry of your choice. You will evaluate the differences between market structures and identify a group of competitive strategies consistent with the market structure that best aligns with the market in which the organization competes. You will assess how the market structure positively and negatively affects the firm and evaluate the efficacy of the structure?s competitive strategies.


Write a 1,050 ? 1,400-word paper

Select an industry. Identify an organization in that industry. Identify the market structure in which this organization competes. Clearly indicate why the market structure was decided upon, and how this market structure differentiates from the other alternatives.

Identify three or more competitive strategies of your choice that may be used by the organization to maximize its profits over the long run. Evaluate the efficacy of these strategies in the market structure you identified.

Make recommendations related to the strategies the organization might consider to maximize its profits.

Format your paper consistent with APA guidelines.